{"id":49250,"date":"2025-05-22T07:41:45","date_gmt":"2025-05-22T07:41:45","guid":{"rendered":"https:\/\/interactivemaple.com\/the-importance-of-keywords-in-digital-marketing\/"},"modified":"2026-10-16T00:43:29","modified_gmt":"2026-10-16T00:43:29","slug":"the-importance-of-keywords-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/interactivemaple.com\/en\/the-importance-of-keywords-in-digital-marketing\/","title":{"rendered":"Keyword research: a 7-step method"},"content":{"rendered":"\t\t
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Keyword research helps you understand what customers are looking for and choose a page that can answer them. For a business working in French and English, it also helps distinguish the expressions people actually use in each language.<\/p>\n

A seven-step method<\/h2>\n

1. Collect real questions<\/h3>

Review enquiries and questions asked before a quotation. Record customers\u2019 wording, concerns and missing information.<\/p>\n

2. Group related needs<\/h3>

Organise questions by topic: choosing a service, how it works, cost, timing or maintenance. One coherent group can often be addressed on a single page.<\/p>\n

3. Review existing queries<\/h3>

If the site has Search Console data, examine the searches associated with each page. An impression represents an appearance in search results, not a visit or an enquiry.<\/p>\n

4. Check intent<\/h3>

Does the person want to learn, compare or contact a provider? Review the results and choose a format that can meet that need.<\/p>\n

5. Assign a page<\/h3>

Match the group to a service page, guide or FAQ answer. Avoid creating nearly identical pages for every synonym.<\/p>\n

6. Write and connect<\/h3>

Use a precise title, a direct answer and useful examples. Link to the relevant service. Adapt French and English wording to each audience instead of translating every phrase mechanically.<\/p>\n

7. Review the outcome<\/h3>

After publication and crawling, observe queries, clicks and enquiries. Update content when an important need remains unanswered; do not change everything because of an isolated fluctuation.<\/p>\n

Should you choose the highest volume?<\/h2>

Not automatically. A popular phrase may attract people who do not need your service. Tool estimates help compare opportunities; they cannot guarantee a number of customers.<\/p>\n

What about AI-generated answers?<\/h2>

Clear, verifiable and accessible answers remain useful. Google states that no special markup is required for its AI search features<\/a>. Inclusion or citation is not guaranteed.<\/p>\n

Explore our digital marketing service<\/a> to connect this research with your offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Keyword research helps you understand what customers are looking for and choose a page that can answer them. For a business working in French and English, it also helps distinguish the expressions people actually use in each language. A seven-step method 1. Collect real questions Review enquiries and questions asked before a quotation. Record customers\u2019 […]<\/p>\n","protected":false},"author":2,"featured_media":49216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[68],"tags":[69,70,71],"class_list":["post-49250","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-marketing","tag-creative","tag-digital","tag-optimize","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/posts\/49250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/comments?post=49250"}],"version-history":[{"count":4,"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/posts\/49250\/revisions"}],"predecessor-version":[{"id":49852,"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/posts\/49250\/revisions\/49852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/media\/49216"}],"wp:attachment":[{"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/media?parent=49250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/categories?post=49250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interactivemaple.com\/en\/wp-json\/wp\/v2\/tags?post=49250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}